If you are planning to launch an awareness or fundraising campaign, create a new website, or rebrand your organization, it all begins with Strategy. Marketing Strategy analyzes the current state of your organization, the external environment in which it operates, and then drills down into segmenting your market, targeting and positioning your brand.
Led by seasoned facilitator and strategist, Steven Hobé, your team will brainstorm through different marketing frameworks, from the upper level thinking of the 5 Cs (Customers, Company, Competition, Collaborators, Context/Climate) to the tactics of 4Ps, also known as the marketing mix; as well as formulating a set of KPIs (key performance indicators) that can track your success through statistical anaylsis.
Strategist & CEO, Steven Hobé is a Chartered Marketer. The Chartered Marketer (CM) designation is awarded by the Canadian Marketing Association, recognizing the top marketing talent in Canada and fostering a community of continuous learning and skills development for the profession.