The 3-Year Marketing & Communications Strategy for CMTO was centred around the launch of the organization’s new brand – the apex of which was their new logo. Our firm worked with staff and Board to create a logo that represents a health regulatory body that could ensure and protect the public trust, whilst balancing a sense of approachability for its over twenty thousand members.
As a result, the strategy involved rebranding all visual components of the College, including its Annual Report and Newsletter TouchPoint; whilst also addressing key messaging and language use.
As part of the marketing plan, several videos were developed for both members of the profession and the public to learn more about the College – these were friendly in tone, featuring key staff explaining different aspects of the work they do and how to get in contact. The videos were aimed at presenting a College with an open-doors policy – professional and approachable.
Finally, key staff were given media training in-studio, workshopped by HH CEO & Strategist, Steven Hobé. The purpose of these sessions was to not only have staff become more comfortable in media interview situations, but also actively seek media coverage proactively, rather than a reactive methodology.