Living Life To The Full | The Canadian Mental Health Association

The Canadian Mental Health Association’s Living Life To The Full (55+) program supports those who are caregivers for a family member or friend. Many times older caregivers can feel isolated as their lives revolve around those they care for. Our aim with this project was to develop a strategy encompassing video and print to highlight the Cognitive Therapy approach to the program, as well as showcasing individual success stories. The video and design components were shared on social media, as well as with governmental partners and other stakeholders.