Strategy First.

Strategic Planning, Marketing Strategy, and Implementation

Connecting and collaborating with like-minded individuals and organizations to effect social change through Strategic Planning & Marketing Strategies.

Strategic Planning

The strategic planning process is a meeting of the minds. It’s essential to have a core team from your organization who can freely brainstorm. We will lead you through this process, as we narrow the scope and shape the final outcomes.

1. Analysis

SWOT Analysis & Porter’s 5 Forces

We begin with the upper level thinking and brainstorming – delving into where your organization stands right now and where it wants to go. We do this using a couple of methodologies: 5 C's, and SWOT Analysis or Porter’s 5 Forces.

2. Direction

Mission, Vision, and Values

Next, we carve out two to three hours to develop each of the Vision, Mission, and Values of your organization. Once complete, it’s important we share this with the team and then walk away – gain objectivity before finalizing at our next session.

3. Drilling Down

Core Competencies & Priorities

Core Competencies are things your organization is great at. Priorities are key pillars that build on these competencies – what you're looking to achieve. We may engage with stakeholders through surveys & focus groups to gain insights and feedback.

4. Measurement

Key Performance Indicators

Determining Key Performance Indicators (KPIs) are critical in measuring the success of your strategic plan. We’ll help you develop reasonable goals over the 3-5 year period that showcase your achievements to both internal and external stakeholders.

Marketing Strategy

No matter if you are running a campaign, launching a website, re-branding, or considering upping your marketing efforts, it all begins with strategy. We will take you through, step by step, from upper level thinking about your organization within the marketplace, developing segmentation, targeting and positioning; and finally, identifying the tactics or marketing vehicles to achieve success.

COMING SOON: If you’d like to get a taste of the strategy process, take a few minutes and experience our online strategy module.



Our approach is to research where you stand in the marketplace, and then formulate logo development, language & tone, colour theme, photos, and fonts. The key is ensuring cohesiveness and consistency, and that your branding has impact and is true to your organization’s goals and objectives.


Once your marketing strategy has been formulated, we will collaborate with you to create powerful messaging and integrate with communications vehicles, such as posters & flyers, publications, website, videos, and event materials. Our team can then work with you to launch your campaign on both earned and paid media channels.

Digital Marketing

Digital Marketing encompasses all aspects of online management. We offer a wide range of digital strategies, from website design and social media to the development of apps and e-learning modules. Our creative approach and out of the box thinking will guide each project from inception to implementation.

Free Consultation?

You still may not be sure if our services are right for you. So, let’s meet, chat and find out. Our first consultation is free.

About Us

Our firm offers a balance between strategic thinking and implementation. We believe that every organization, both large and small, deserves a focused and executable Strategic Plan and Marketing Strategy, as well as high quality products and communications tools to get the message out there.

Our philosophy is to connect and collaborate with like-minded individuals and organizations to effect social change. This means we care about the clients we take on – it’s a partnership. Your success is our reward.

Steven Hobé

Steven Hobé

Strategist & CEO

Steven established his first marketing & communications firm in 1999. More recently, in partnership with Creative Director, Mitsuo Hosokawa, he formed Hobé+Hosokawa Inc. in 2010 which focuses on strategy and execution. Steven also teaches strategy at George Brown College.

Mitsuo Hosokawa

Mitsuo Hosokawa

Creative Director

Mitsuo has been in the world of design for over 25 years. He has an extensive background in editorial, art directing and designing books and magazines. Currently, Mitsuo is responsible for the direction of all company products including ads, publications, web and videos.


Through a rigorous strategic thinking process, HH Inc. brought about the creation of a new Arraymusic website. This innovative approach focused on new audience and member engagement. We are truly thankful for their guidance.

Mark Wilson
Board Chair, Arraymusic

Over the last six years, we’ve worked with HH Inc. on several projects. Notably, we collaborated on our Right(s) Now Campaign, which included print, videos, and online dissemination. The campaign was a huge success!

Janet Butler-McPhee
Director of Communications and Advocacy, Canadian HIV/AIDS Legal Network

HH Inc. has played a pivotal role in the strategic planning for OSEA. Their team now operates as our marketing department – We value and trust this partnership taking OSEA from 2018 & beyond.

Janis Wilkinson
Executive Director, Ontario Sustainable Energy Association

Over the past five years, HH Inc. has produced powerful videos & design that showcase Esprit Orchestra. We are truly grateful for their insight and creativity.

Alex Pauk, C.M.
Founding Music Director and Conductor

Our work on the ACT Board and Strategic Planning Process was integral to the new direction of the organization. Steven’s strategic thinking always pushes boundaries with fresh ideas and an out of the box approach.

Ryan Lester
Senior Director of Development, Canadian Centre for Diversity and Inclusion

Steven’s team led my company through a strategy process which was both fun and informative. It culminated in some fantastic videos showcasing my clothing line by targeting key audiences through social media.

Helene Clarkson
Owner, Helene Clarkson Design

I have collaborated with HH Inc. on several projects. It’s great to fuse public relations with a concrete strategic planning process. This is a recipe for success!

Cory Stewart
Founder, Embrace Disruption PR

Steven fostered a strategic path to the AIDS Candlelight Vigil that brought members of the community together, a cohesiveness to the event vision, and the strongest media presence we’ve had in some time.

Osmel B. Guerra Maynes
Executive Director, QMUNITY

Our Clients

Contact Us

We'd love to hear from you.

+1 416 899 6637

At Centre for Social Innovation,
215 Spadina Ave., Suite 400,
Toronto, ON M5T 2C7