Changing Minds To Ensure A Sustainable Future

We develop marketing strategies that utilize Consumer Behaviour Theory to help organizations, who share the common objective of achieving the UN’s Sustainable Development Goals, change minds and embrace a sustainable future.

Marketing As A Force For Change

Today, marketing gets a pretty bad wrap. We jump to conclusions that it’s all about pushing fast food, fast cars, and fast talkers – It’s all about making the sale, at the expense of the unsuspecting consumer. But the 1980’s approach of endless repetition, wearing the consumer down, until they have no choice but to relinquish control, are over. At least for most of us.

Our company prides itself on being part of a new wave of marketer, who is ethical and cares about their clients and the customers they serve. We work with both for-profits and non-profit clients, aligning ourselves with the UN’s Sustainable Development Goals, to help guide us in using marketing as a force for change.

What’s Our Process?

Whether you are developing an overarching marketing plan for your organization or a series of stand-alone videos, it all begins with strategy.

Our approach is to begin with the upper level analysis, then drill down into Segmentation, Targeting, and Positioning; and finally, identifying the marketing tactics for your campaign.

What’s different about our approach is that, once we’ve identified your target market, we delve deeper into understanding this segment through Consumer Behaviour Theory. In essence, we first analyze the inner psychological workings of what motivates people to make decisions; then we look at external factors such as culture, family, economics, and political influences that may also effect decision-making.

Below are the four levels to our strategic approach:

Situational Analysis

We use what’s known as the 3 Cs (Company, Competitors, Customers) to evaluating where your organization has been, where it stands today, and where it needs to go to remain current and a prevailing force within your sector.

STP Framework

At the heart of your marketing strategy is Segmentation, Targeting, & Positioning, where we help identify possible segments to reach out to, determine your target market, and then positioning your brand or campaign.

Consumer Behaviour Theory

But our approach is to take this critical stage a step further, utilizing Consumer Behaviour theory, by building an outreach profile that examines the Psychological, Situational, and Socio-cultural influences on your target market. Only then will you truly connect.

Marketing Mix

This is also known as the 4 Ps, where we formulate the tactical phase of your plan: What your campaign will look like (Product); Your budget (Price); geographical coverage area (Place); and choosing the right communications vehicles (Promotion).

Let's Get Creative!


How are you unique in the marketplace? We determine the current strengths and weaknesses of your brand and then ensure a re-design that has true impact in your industry. This process includes logo creation, language & tone style guides for publications, colour theme / palette, photos & stock library expansion, and fonts development. The key is to ensure cohesiveness and consistency through all mediums, while staying true to your organization’s goals and objectives.


What makes a powerful campaign? There are many factors that lead to a successful campaign, the first being to carefully consider what forms of media you'll leverage, your key messaging, and rollout. But success also rides on building a core team of experts to drive this process forward. We collaborate with you to showcase your organization through the creation of marketing materials; as well as leveraging both earned and paid media channels through targeted public relations.

Digital Marketing

Are you up-to-date with what's new in the digital marketing field? We pride ourselves in keeping our fingers on the pulse of what's new and innovative; and conversely, on what forms of media are no longer trend setters. We offer a wide range of digital strategies, from website design and social media to the development of apps, e-learning modules, and KPIs (key performance indicators) to track your progress. Our creative approach and out of the box thinking will guide each project from inception to implementation.

Free Consultation?

You still may not be sure if our services are right for you. So, let’s meet, chat and find out. Our first consultation is free.

About Us

In 2015, all United Nations Member States developed a blueprint, The 2030 Agenda for Sustainable Development, “for peace and prosperity for people and the planet, now and into the future”. At the heart of this strategy are the seventeen Sustainable Development Goals (SDGs).

Our work focuses on helping organizations that share a common belief in one or more of the Sustainable Development Goals, through creative and driven marketing approaches. We “recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests”.

We’re proud to be a Certified B Corporation®

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 2,000 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.

Strategist & CEO, Steven Hobé is a Chartered Marketer

The Chartered Marketer (CM) designation is awarded by the Canadian Marketing Association, recognizing the top marketing talent in Canada and fostering a community of continuous learning and skills development for the profession.

Steven Hobé, CM

Steven Hobé, CM

Marketing Strategist & CEO

Steven formed Hobé Hosokawa in 2010, focusing on marketing strategy and implementation. He also holds the designation of Chartered Marketer (CM) from the Canadian Marketing Association. Steven has led strategy sessions with a wide range of organizations in the fields of healthcare and advocacy to sustainability, human rights, and the arts. Steven also teaches Marketing Strategy & Consumer Behaviour courses at George Brown College.

Mitsuo Hosokawa

Mitsuo Hosokawa

Creative Director

Mitsuo has been in the world of design for over 25 years both here in North America and Japan. He has an extensive background in editorial, art directing and designing books and magazines. Currently, Mitsuo is responsible for the drive behind all HH's creative client work, including branding, campaigns, and digital marketing initiatives.

Our Clients


Through a rigorous strategic thinking process, HH brought about the creation of a new Arraymusic website. This innovative approach focused on new audience and member engagement. We are truly thankful for their guidance.

Mark Wilson
Board Chair, Arraymusic

Over the last six years, we’ve worked with HH on several projects. Notably, we collaborated on our Right(s) Now Campaign, which included print, videos, and online dissemination. The campaign was a huge success!

Janet Butler-McPhee
Director of Communications and Advocacy, Canadian HIV/AIDS Legal Network

HH has played a pivotal role in the strategic planning for OSEA. Their team now operates as our marketing department – We value and trust this partnership taking OSEA from 2018 & beyond.

Janis Wilkinson
Executive Director, Ontario Sustainable Energy Association

Over the past five years, HH has produced powerful videos & design that showcase Esprit Orchestra. We are truly grateful for their insight and creativity.

Alex Pauk, C.M.
Founding Music Director and Conductor

Our work on the ACT Board and Strategic Planning Process was integral to the new direction of the organization. Steven’s strategic thinking always pushes boundaries with fresh ideas and an out of the box approach.

Ryan Lester
Senior Director of Development, Canadian Centre for Diversity and Inclusion

Steven’s team led my company through a strategy process which was both fun and informative. It culminated in some fantastic videos showcasing my clothing line by targeting key audiences through social media.

Helene Clarkson
Owner, Helene Clarkson Design

I have collaborated with HH Inc. on several projects. It’s great to fuse public relations with a concrete strategic planning process. This is a recipe for success!

Cory Stewart
Founder, Embrace Disruption PR

Steven fostered a strategic path to the AIDS Candlelight Vigil that brought members of the community together, a cohesiveness to the event vision, and the strongest media presence we’ve had in some time.

Osmel B. Guerra Maynes
Executive Director, QMUNITY

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Contact Us

We'd love to hear from you.

+1 888 978 4969

At Centre for Social Innovation
192 Spadina Avenue, Suite 300
Toronto, ON M5T 2C2