Changing Minds To Ensure A Sustainable Future

Reinvigorate your brand. Stay nimble in this time of uncertainty. Push the boundaries of social good & innovation.

3 Steps: Identify. Pivot. Succeed.

How do you pivot to the new social and economic reality? Easier said than done. Right? We can help!


Identify your current strengths and weaknesses, your opportunities and threats as you stand now as an organization. What factors are currently working against you?


Pivot through a refreshed perspective on your organization, pushing boundaries in thought and action. How can you be current and forward thinking in both messaging and image?


Succeed now and into the future by remaining nimble as an organization, embracing change and the ability to adapt. What does your organization need to look like to take back and remain in control?

Let's Get Creative!


How are you unique in the marketplace? We determine the current strengths and weaknesses of your brand and then ensure a re-design that has true impact in your industry. This process includes logo creation, language & tone style guides for publications, colour theme / palette, photos & stock library expansion, and fonts development. The key is to ensure cohesiveness and consistency through all mediums, while staying true to your organization’s goals and objectives.


What makes a powerful campaign? There are many factors that lead to a successful campaign, the first being to carefully consider what forms of media you'll leverage, your key messaging, and rollout. But success also rides on building a core team of experts to drive this process forward. We collaborate with you to showcase your organization through the creation of marketing materials; as well as leveraging both earned and paid media channels through targeted public relations.

Digital Marketing

Are you up-to-date with what's new in the digital marketing field? We pride ourselves in keeping our fingers on the pulse of what's new and innovative; and conversely, on what forms of media are no longer trend setters. We offer a wide range of digital strategies, from website design and social media to the development of apps, e-learning modules, and KPIs (key performance indicators) to track your progress. Our creative approach and out of the box thinking will guide each project from inception to implementation.

About Us

SDG logo

In 2015, all United Nations Member States developed a blueprint, The 2030 Agenda for Sustainable Development, “for peace and prosperity for people and the planet, now and into the future”. At the heart of this strategy are the seventeen Sustainable Development Goals (SDGs).

Our work focuses on helping organizations that share a common belief in one or more of the Sustainable Development Goals, through creative and driven marketing approaches, specifically in the areas of social good & innovation. We “recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests”.

We’re proud to be a Certified B Corp®

Certified B Corporations are leaders of a global movement of people using business as a force for good™. They meet the highest standards of overall social and environmental performance, transparency and accountability, and aspire to use the power of business to solve social and environmental problems. There are more than 3,000 Certified B Corporations in more than 130 industries and 50 countries with 1 unifying goal – to redefine success in business.

Strategist & CEO, Steven Hobé is a Chartered Marketer

The Chartered Marketer (CM) designation is awarded by the Canadian Marketing Association, recognizing the top marketing talent in Canada and fostering a community of continuous learning and skills development for the profession.

Steven Hobé

Steven Hobé, CM


Steven formed Hobé Hosokawa in 2010, focusing on marketing strategy and implementation. He also holds the designation of Chartered Marketer (CM) from the Canadian Marketing Association. Steven has led strategy sessions with a wide range of organizations in the fields of healthcare and advocacy to sustainability, human rights, and the arts. Steven also teaches Marketing Strategy & Consumer Behaviour courses at George Brown College.

Mitsuo Hosokawa

Mitsuo Hosokawa


Mitsuo has been in the world of design for over 25 years both here in North America and Japan. He has an extensive background in editorial, art directing and designing books and magazines. Currently, Mitsuo is responsible for the drive behind all HH’s creative client work, including branding, campaigns, web development and digital marketing initiatives.

Our Clients


Steven is a fantastic marketing strategist for social good. His expertise and engagement went above and beyond our expectations. This strategy was pivotal to Mitsuo’s subsequent work developing our new logo design and website. Thank you HH Marketing!

Jessica van Thiel
Founding & Managing Partner, PATHFINDER

Working with Steven & Mitsuo on promoting my recent white paper on social media was a seamless and enjoyable experience. I would highly recommend the HH Marketing team to anyone seeking social media, design, and marketing expertise.

Bob Willard
CEO, Sustainability Advantage

Steven took our association through marketing plan strategy sessions to truly understand our needs and wants. He listened, challenged us, strategized with us and was able to take all our ideas and execute. I would encourage anyone to jump at the opportunity to work with him.

Eddie Beqaj
President, Royal St. George’s College Alumni Association, Executive Committee

Through a rigorous strategic thinking process, HH brought about the creation of a new Arraymusic website. This innovative approach focused on new audience and member engagement. We are truly thankful for their guidance.

Mark Wilson
Board Chair, Arraymusic

Over the last six years, we’ve worked with HH on several projects. Notably, we collaborated on our Right(s) Now Campaign, which included print, videos, and online dissemination. The campaign was a huge success!

Janet Butler-McPhee
Director of Communications and Advocacy, Canadian HIV/AIDS Legal Network

HH has played a pivotal role in the strategic planning for OSEA. Their team now operates as our marketing department – We value and trust this partnership taking OSEA from 2018 & beyond.

Janis Wilkinson
Executive Director, Ontario Sustainable Energy Association

Over the past five years, HH has produced powerful videos & design that showcase Esprit Orchestra. We are truly grateful for their insight and creativity.

Alex Pauk, C.M.
Founding Music Director and Conductor

Steven’s team led my company through a strategy process which was both fun and informative. It culminated in some fantastic videos showcasing my clothing line by targeting key audiences through social media.

Helene Clarkson
Owner, Helene Clarkson Design

I have collaborated with HH Inc. on several projects. It’s great to fuse public relations with a concrete strategic planning process. This is a recipe for success!

Cory Stewart
Founder, Embrace Disruption PR

Helpful Marketing Resources

LinkedIn Articles

LinkedIn Articles

Each month, our CEO Steven Hobé publishes marketing articles on a range of topics. These articles address frequently asked questions and help clarify the marketing strategy process in all its facets. Topics range from Psychology in Marketing to defining such terms as Drip Marketing and the S.M.A.R.T. Goals approach.

Solve It Like A Marketer

Solve It Like A Marketer

Solve It Like A Marketer is a YouTube weekly marketing series aimed to help both small business owners and students of marketing. The series covers a wide range of topic areas from defining the Marketing Mix, the 3 C’s of Marketing to Motivation in Consumer Behaviour. We hope that these videos prove useful as you begin to navigate your marketing activities.

Contact Us

We'd love to hear from you.