Article: Canadian B Corps Gather To Build A More Inclusive & Sustainable Economy
Canadian B Corps Gather To Build A More Inclusive & Sustainable Economy By STEVEN HOBÉ on July 16, 2019 on Impakter In June 2018, my firm became a Canadian B […]
We develop marketing strategies that utilize Consumer Behaviour Theory to help organizations, who share the common objective of achieving the UN’s Sustainable Development Goals, change minds and embrace a sustainable future.
We pride ourselves on being part of a new wave of marketers, who are ethical and care about the clients and customers they serve. We work with both for-profits and non-profit clients, aligning ourselves with the UN’s Sustainable Development Goals and B Corp standards, to help guide us in using marketing as a force for change.
Whether you are developing an overarching marketing plan for your organization or a series of stand-alone videos, it all begins with strategy! We begin with upper level Situational Analysis, then Segmentation, Targeting, and Positioning; and finally, identifying the marketing tactics to execute your campaign. We also use Consumer Behaviour Theories to delve deeper into the inner psychology of individual’s motivations and external influences on decision-making. Our four levels to strategic approach:
The 3 Cs (Company, Competitors, Customers) evaluate where your organization has been, where it stands today, and where it needs to go to remain current and forward-thinking.
Segmentation, Targeting, & Positioning, allows us to identify all possible segments to reach out to, narrow your target market, and then position your brand in the marketplace.
These theories further examine your target audience, considering Psychological, Situational, and Socio-cultural influences to fine-tune your message.
Finally, we employ the 4 Ps: What your campaign will look like (Product); Your budget (Price); geographical coverage area (Place); and choosing the right communications vehicles (Promotion).
How are you unique in the marketplace? We determine the current strengths and weaknesses of your brand and then ensure a re-design that has true impact in your industry. This process includes logo creation, language & tone style guides for publications, colour theme / palette, photos & stock library expansion, and fonts development. The key is to ensure cohesiveness and consistency through all mediums, while staying true to your organization’s goals and objectives.
What makes a powerful campaign? There are many factors that lead to a successful campaign, the first being to carefully consider what forms of media you'll leverage, your key messaging, and rollout. But success also rides on building a core team of experts to drive this process forward. We collaborate with you to showcase your organization through the creation of marketing materials; as well as leveraging both earned and paid media channels through targeted public relations.
Are you up-to-date with what's new in the digital marketing field? We pride ourselves in keeping our fingers on the pulse of what's new and innovative; and conversely, on what forms of media are no longer trend setters. We offer a wide range of digital strategies, from website design and social media to the development of apps, e-learning modules, and KPIs (key performance indicators) to track your progress. Our creative approach and out of the box thinking will guide each project from inception to implementation.
You still may not be sure if our services are right for you. So, let’s meet, chat and find out. Our first consultation is free.
In 2015, all United Nations Member States developed a blueprint, The 2030 Agenda for Sustainable Development, “for peace and prosperity for people and the planet, now and into the future”. At the heart of this strategy are the seventeen Sustainable Development Goals (SDGs).
Our work focuses on helping organizations that share a common belief in one or more of the Sustainable Development Goals, through creative and driven marketing approaches. We “recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests”.
We’re proud to be a Certified B Corporation®
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 2,000 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.
Strategist & CEO, Steven Hobé is a Chartered Marketer
The Chartered Marketer (CM) designation is awarded by the Canadian Marketing Association, recognizing the top marketing talent in Canada and fostering a community of continuous learning and skills development for the profession.
Steven formed Hobé Hosokawa in 2010, focusing on marketing strategy and implementation. He also holds the designation of Chartered Marketer (CM) from the Canadian Marketing Association. Steven has led strategy sessions with a wide range of organizations in the fields of healthcare and advocacy to sustainability, human rights, and the arts. Steven also teaches Marketing Strategy & Consumer Behaviour courses at George Brown College.
Mitsuo has been in the world of design for over 25 years both here in North America and Japan. He has an extensive background in editorial, art directing and designing books and magazines. Currently, Mitsuo is responsible for the drive behind all HH's creative client work, including branding, campaigns, and digital marketing initiatives.
Canadian B Corps Gather To Build A More Inclusive & Sustainable Economy By STEVEN HOBÉ on July 16, 2019 on Impakter In June 2018, my firm became a Canadian B […]
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We'd love to hear from you.
+1 888 978 4969
At Centre for Social Innovation
192 Spadina Avenue, Suite 300
Toronto, ON M5T 2C2
steven@hh-inc.ca
© 2019 Hobé Hosokawa Marketing