Strategic Planning

Every strategic planning process is unique, depending on the needs and capacity of the organization. Our team, led by seasoned facilitator Steven Hobé, will craft an approach that is tailored to your organization. Our job is to engage with you, the experts in your field – to guide, motivate, and inspire a successful, cohesive and grounded strategy. The following are the significant milestones in this process:

Determine Position

Engage, Identify, & Assess

Our first step is to set up for success by reviewing previous plans, engaging with internal stakeholders (staff, volunteers etc.), identify strategic issues that will be addressed, and assess the current satisfaction of your beneficiaries, customers, donors and/or membership.

Develop Strategy

Mission, Vision, & Values

Next we move on to developing the strategy itself. Here we revisit your organization's Mission, Vision and Core Value statements. We solidify your unique position within the sector, and establish successful strategies and objectives that span either a three or five year period.

Build the Plan

SWOT, Goals, KPIs, & Budget

Here we deep dive into a SWOT analysis to determine your Strengths, Weaknesses, Opportunities, and Threats. We also determine short-term organizational goals, department and team member goals, and KPIs to track progress. We then align a one-year budget with the plan.

Manage Performance

Rollout & Reviews Process

Finally, we rollout the plan to the whole organization. We set a schedule to establish progress reviews, hold modification sessions quarterly, and an annual review. Our shared goal is that your strategic plan engage, as well as motivate both current stakeholders and future prospects.

Marketing Strategy

If you are planning to launch an awareness or fundraising campaign, create a new website, or rebrand your organization, it all begins with Strategy. Marketing Strategy analyzes the current state of your organization, the external environment in which it operates, and then drills down into segmenting your market, targeting and positioning your brand.

Led by seasoned facilitator and strategist, Steven Hobé, your team will brainstorm through different marketing frameworks, from the upper level thinking of the 5 Cs (Customers, Company, Competition, Collaborators, Context/Climate) to the tactics of 4Ps, also known as the marketing mix; as well as formulating a set of KPIs (key performance indicators) that can track your success through statistical anaylsis.

Strategist & CEO, Steven Hobé is a Chartered Marketer. The Chartered Marketer (CM) designation is awarded by the Canadian Marketing Association, recognizing the top marketing talent in Canada and fostering a community of continuous learning and skills development for the profession.

Implementation

Branding

How are you unique in the marketplace? We determine the current strengths and weaknesses of your brand and then ensure a re-design that has true impact in your industry. This process includes logo creation, language & tone style guides for publications, colour theme / palette, photos & stock library expansion, and fonts development. The key is to ensure cohesiveness and consistency through all mediums, while staying true to your organization’s goals and objectives.

Campaigns

What makes a powerful campaign? There are many factors that lead to a successful campaign, the first being to carefully consider what forms of media you'll leverage, your key messaging, and rollout. But success also rides on building a core team of experts to drive this process forward. We collaborate with you to showcase your organization through the creation of marketing materials; as well as leveraging both earned and paid media channels through targeted public relations.

Digital Marketing

Are you up-to-date with what's new in the digital marketing field? We pride ourselves in keeping our fingers on the pulse of what's new and innovative; and conversely, on what forms of media are no longer trend setters. We offer a wide range of digital strategies, from website design and social media to the development of apps, e-learning modules, and KPIs (key performance indicators) to track your progress. Our creative approach and out of the box thinking will guide each project from inception to implementation.

About Us

At HH, we offer a balance between strategic thinking and implementation. We believe that every organization, both large and small, deserves a focused and executable Strategic Plan and Marketing Strategy, as well as high quality products and communications tools to get the message out there.

Our Mission is to connect and collaborate with like-minded individuals and organizations to effect social change. This means we care about the clients we take on – it’s a partnership – a shared set of values based on the ethics and philosophy of the modern social enterprise.

Our Core Values

Guide organizations through strategic thinking, in all its facets, and help to integrate into their DNA.
Plan for long-term sustainability in a continually shifting environment.
Improve organizational efficiency, focus, and execution.
Realize the potential of creative thinking and strive towards solid and unique branding.
Building upon the UN’s SDG #17, strive toward strengthening partnerships both locally and globally for sustainable development.

We’re proud to be a Certified B Corporation®

Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 2,000 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.

Steven Hobé, CM

Strategist & CEO

Steven established his first marketing & communications firm in 1999. More recently, in partnership with Creative Director, Mitsuo Hosokawa, he formed Hobé+Hosokawa Inc. in 2010 which focuses on strategy and implementation. Steven also teaches Marketing Strategy & Consumer Behaviour courses at George Brown College.

Mitsuo Hosokawa

Creative Director

Mitsuo has been in the world of design for over 25 years both here in North America and Japan. He has an extensive background in editorial, art directing and designing books and magazines. Currently, Mitsuo is responsible for the drive behind all HH's creative client work, including branding, campaigns, and digital marketing initiatives.

Testimonials

Through a rigorous strategic thinking process, HH Inc. brought about the creation of a new Arraymusic website. This innovative approach focused on new audience and member engagement. We are truly thankful for their guidance.

Mark Wilson
Board Chair, Arraymusic

Over the last six years, we’ve worked with HH Inc. on several projects. Notably, we collaborated on our Right(s) Now Campaign, which included print, videos, and online dissemination. The campaign was a huge success!

Janet Butler-McPhee
Director of Communications and Advocacy, Canadian HIV/AIDS Legal Network

HH Inc. has played a pivotal role in the strategic planning for OSEA. Their team now operates as our marketing department – We value and trust this partnership taking OSEA from 2018 & beyond.

Janis Wilkinson
Executive Director, Ontario Sustainable Energy Association

Over the past five years, HH Inc. has produced powerful videos & design that showcase Esprit Orchestra. We are truly grateful for their insight and creativity.

Alex Pauk, C.M.
Founding Music Director and Conductor

Our work on the ACT Board and Strategic Planning Process was integral to the new direction of the organization. Steven’s strategic thinking always pushes boundaries with fresh ideas and an out of the box approach.

Ryan Lester
Senior Director of Development, Canadian Centre for Diversity and Inclusion

Steven’s team led my company through a strategy process which was both fun and informative. It culminated in some fantastic videos showcasing my clothing line by targeting key audiences through social media.

Helene Clarkson
Owner, Helene Clarkson Design

I have collaborated with HH Inc. on several projects. It’s great to fuse public relations with a concrete strategic planning process. This is a recipe for success!

Cory Stewart
Founder, Embrace Disruption PR

Steven fostered a strategic path to the AIDS Candlelight Vigil that brought members of the community together, a cohesiveness to the event vision, and the strongest media presence we’ve had in some time.