We pride ourselves on being part of a new wave of marketers, who are ethical and care about the clients and customers they serve. We work with both for-profits and non-profit clients, aligning ourselves with the UN’s Sustainable Development Goals and B Corp standards, to help guide us in using marketing as a force for change.
Strategy & Execution Go Hand in Hand
Whether you are developing an overarching marketing plan for your organization or a series of stand-alone videos, it all begins with strategy! We begin with upper level Situational Analysis, then Segmentation, Targeting, and Positioning; and finally, identifying the marketing tactics to execute your campaign. We also use Consumer Behaviour Theories to delve deeper into the inner psychology of individual’s motivations and external influences on decision-making. Our four levels to strategic approach: