Our company has had the privilege of working with Esprit Orchestra for over six years. One of the key components to our work has been creating the branding for each concert season. This process encompassed working closely with the Musical Director, Alex Pauk, to understand how he conceptualizes each concert in terms of its musical programming, and then in turn how this translates into visual images. The HH designs then informed the season brochure and promo video, as well as templates for other promotional materials. Another major initiative we implemented was a video series entitled, The Musical Mind.