Article: Canadian B Corps Gather To Build A More Inclusive & Sustainable Economy

  • September 21st, 2019

Canadian B Corps Gather To Build A More Inclusive & Sustainable Economy

By STEVEN HOBÉ on July 16, 2019 on Impakter

In June 2018, my firm became a Canadian B Corp. At the time, I only had a peripheral understanding of what that meant. I knew that I was joining a movement of businesses that believe in balancing people, profit, and planet. I understood that the B Corp community works towards “…reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose.”

This ethical approach to business practise very much fit with our company ethos, but it all still seemed somewhat distant and academic. So how were these companies accomplishing such lofty aspirations?

At the beginning of this year, I was lucky enough to become Marketing Lead for what turned out to be one of North America’s largest  B Corp conferences, BLD Ontario 2019. Held in June at the historic Palais Royale on Toronto’s waterfront, this conference brought together B Corp firms, both large and small, to explore what it means to build a more inclusive and sustainable economy. There I caught up with a few folks to find out more about both the conference and what it means to operate as a B Corp.

First I chatted with Rachel Berdan, Marketing & Communications Lead at B Lab Canada

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